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Factors and principles of self-adhesive printing

Publish Time: 2025-07-28
Self-adhesive labels have the advantages of no need to brush glue, no need to paste, no need to dip in water, no pollution, saving labeling time, etc., with a wide range of applications and convenient and fast. Self-adhesive is a material, also called self-adhesive label material, which is a composite material with paper, film or other special materials as the surface, adhesive coated on the back, and silicone-coated protective paper as the base paper. And after printing, die-cutting and other processing, it becomes a finished label.

At present, the global self-adhesive labels can be divided into three camps according to different printing methods. North America is the leading technology of flexographic printing as a typical representative of printing self-adhesive labels. The main equipment is small and medium-sized unit printing units, mainly ink, using roll-to-roll printing, round-to-round die-cutting, with high production efficiency, advanced technology, and compliance with environmental protection requirements. Each half of the European market is letterpress and flexographic printing, similar to the American flexographic printing application. Letterpress printing uses UV inks, most of the equipment is stacked or satellite, and the material processing method is also roll printing. In the Asia-Pacific region, embossing, China's home development in the Asia-Pacific region, label printing is still relatively backward, even for letterpress printing, but only a few use UV ink equipment, most label printing still uses resin ink, roll-to-roll printing and sheet-fed printing modes coexist; due to the high proportion of manual marking, so the application of sheet offset self-adhesive labels is extensive. (Barcode label)


Labels are mainly used in daily chemicals, cosmetics, electronic appliances, medicine, daily necessities, food and beverage, supermarket retail and logistics and other products and industries. From the current market situation, the demand for daily chemicals, food, and medical labels for products is particularly prominent. From the global label market, the current self-adhesive labels account for 40% of the market share, wet adhesive labels account for 42%, shrink labels and packaging films (packaging labels) account for 9% and 7%, respectively, wet self-adhesive labels and self-adhesive labels occupy an absolute advantage in the global label market. With the continuous development of the label industry and consumer demand for packaging, in the future, the number of self-adhesive labels processed by wet self-adhesive labels will gradually decrease, and the shrink sleeve label will grow rapidly. The printing label industry will gradually expand the demand for high-value-added adhesive material solutions. (Barcode label)

With the entry of foreign label printing companies and products into China, the introduction of advanced equipment, technology and management experience, and the adhesive market has gradually been nurtured. At present, the country can process various high-end labels, and some of them that were previously outside of label printing have been transferred to domestic processing. This is the main reason for the rapid development of domestic label printing.
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