How do anti-counterfeiting labels protect brand and consumer rights with multiple technologies?
Publish Time: 2025-11-13
In the context of increasingly globalized commodity circulation and constantly evolving counterfeiting methods, anti-counterfeiting labels have become a crucial technological barrier for protecting the reputation of genuine products, curbing counterfeit and substandard goods, and ensuring consumer safety. As a comprehensive security label integrating physical, chemical, optical, digital, and even biometric technologies, modern anti-counterfeiting labels are not only difficult to replicate but also enable rapid verification, end-to-end traceability, and intelligent interaction. They are widely used in pharmaceuticals, tobacco and alcohol, cosmetics, electronic products, and luxury goods, building a trust defense line across the entire supply chain from production to consumption.The core advantage of anti-counterfeiting labels lies in their multi-layered and multi-dimensional anti-counterfeiting mechanisms. The base layer typically uses special paper or film materials, such as anti-counterfeiting paper containing watermarks, security threads, or fluorescent fibers, or nano-coating films with unique Raman spectral characteristics, preventing ordinary printing imitations from the source. Building upon this foundation, multiple visible and invisible anti-counterfeiting technologies are superimposed: laser holograms present dynamic three-dimensional images through micro-nano structures, shifting color or pattern with changing viewing angles; thermochromic inks reveal or disappear upon hand warmth or heating; ultraviolet fluorescent inks only reveal hidden information under specific wavelengths of light; and microtext and latent images require a magnifying glass or specialized equipment for identification. The combined use of these technologies significantly increases the cost and difficulty of counterfeiting.With digital development, anti-counterfeiting labels further integrate information technology to achieve precise "one item, one code" management. QR codes or RFID chips are embedded in the labels, linking data such as product production batches, raw material sources, and logistics trajectories. Consumers can scan the code to verify authenticity and view traceability information. Some high-end systems use blockchain encryption for storage, ensuring data immutability; dynamic password technology generates a unique verification code for each verification, preventing labels from being recycled and reused. These smart labels not only prevent counterfeiting but also serve as an entry point for brand-user interaction—pushing user guides, membership services, or promotional activities, enhancing the consumer experience.Security and ease of use are equally important principles in modern anti-counterfeiting label design. Verification methods for consumers are designed to be simple and intuitive: visual inspection, mobile phone scanning, and UV light irradiation require no professional training, and authenticity can be determined within 3 seconds. For regulatory authorities or brands, a back-end big data analysis platform is provided to monitor abnormal scanning behavior in real time (such as high-frequency, centralized scanning from different locations), quickly pinpointing counterfeit distribution points and facilitating precise anti-counterfeiting efforts.Laws and standards also support anti-counterfeiting labels. Internationally, there is ISO 12931, "General Guidelines for Anti-counterfeiting Technologies," while domestically, there are standards such as "General Technical Conditions for Anti-counterfeiting Labels" (GB/T 22266), which set clear requirements for durability, identifiability, and non-transferability. High-quality anti-counterfeiting companies typically possess national certifications, employ closed production lines and confidential ink formulas, ensuring technological exclusivity from the source of the process.Ultimately, the value of anti-counterfeiting labels lies not only in "identifying authenticity," but also in rebuilding market trust through technology. When a patient verifies the reliable source of medicine by scanning a code, and when a consumer uses a product with peace of mind after identifying its authenticity through a holographic pattern, this small label becomes a bridge connecting brand integrity and user rights. In today's world where intellectual property protection is increasingly important, anti-counterfeiting labels are silently safeguarding the dignity of millions of products and the peace of mind of hundreds of millions of consumers through constantly innovative technological means.
